- Marketing & Sales
1305 Burning Wood Way
Madison, WI 53704
- Are you launching a new product or business?
- Do you need to start-up or jump start your company identity or your marketing plan?
- Do you know that you need to do “marketing”, but you are just not sure how to get started?
Action Marketing specializes in creating strategic and tactical marketing plans for start-up and emerging companies.
Start-up companies have great product ideas, but often need help bringing their product to market. To assist start-up and emerging companies with the launch of new products, Action Marketing offers a service called Smart Marketing…Profitable Marketing.
Smart Marketing…Profitable Marketing starts with a half-day marketing strategy session that provides a review of all the elements of a marketing plan, such as:
Defining the features and benefits of a product
Evaluating the competition
Establishing who the target customer is
Creating a name and branding identity
Determining a sales and pricing strategy
Exploring tactics like advertising, collateral, direct marketing, trade shows, and public relations.
At the end of this session, a company will have a good start on determining how to market their product or business.
Action Marketing also offers continued services of assisting companies in executing their marketing plans by serving as a company's Marketing Director or Product Manager during the launch of a new product or service.
Carol Goedken is the principal of Action Marketing and has over 25 years of experience launching new products at start-up companies. An expert in Product Management, Carol is skilled at multi-tasking and turning chaos into organization. She is an entrepreneurial spirit, a polished presenter and communicator, and has experience creating and executing dozens of marketing plans in a multitude of industries. Through working with both start-up and established companies, she knows how to manage costs within a small and frugal budget, as well as within a multi-million dollar budget.