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John Russell


Member profile details

Membership level
First name
Last name
Address 1
4910 Highwood Circle
The Business Source LLC
Professional Title
Business Consultant
Professional Designations
Certified Radio Marketing. Consultant
Mobile Phone
(608) 445-7462
(608) 836-7462
The success of your company is all that matters to us. John Russell has the passion and experience to improve your companies performance.
When you experience an increase in performance from your people your customers will thank you. Improved performance comes in many forms. Our focus is on helping your company communicate better internally with your team and externally with your customers. Improved advertising, sales, marketing and training can help you get there.
We will help you identify which solutions are right for you.


- Sales Management

- Sales Training

- Sales Coaching

- Executive Coaching


- Internal and External Communication Strategies

- Advertising Planning and Execution

- Brand Analysis and Development

- Advertising Campaign/Creative Development

- Website Analysis and Design/Build

- Search Engine Optimization

- Graphic and Logo Design

- Print and Digital Service

- Advertising Placement


- Customer Relationship Development Process/Systems
Background Info
John has been coaching, training and leading small business owners in radio, insurance, information technology, printing, sales and business for over 30 years. After a 20 year career in radio sales and sales management, where he helped generate over $10MM in sales, John joined Certified Speaking Professional and Professional Sales Trainer Chris Lytle as the Director of Marketing to launch a successful web-based, e-learning sales training system. This start up grew to over $2MM in sales revenues in 2 years. Seeing that the future was in helping other business owners increase sales, John branched out by working in the Outdoor Advertising industry with Adams Outdoor, before becoming the Sales and Marketing Director of a successful kitchen design and build firm in Madison and Milwaukee, Dream Rooms by Dream Kitchens.

Over the years John has coached numerous area business leaders and companies on effective ways to increase sales, generate new revenue and improve personnel effectiveness. John has served as President of the Middleton Chamber of Commerce and is a featured presenter and facilitator for the Madison Area Chamber of Commerce Business Roundtables.

In May of 2000 John was featured in Selling Power Magazine in a story titled, ‘Probing For Real Objections,’; under the skills workshop heading.

In September of 2000 John was featured again in Selling Power Magazine in an article titled, ‘Win Back Lost Accounts’;.
Consulting Specialty 1
Marketing & Sales
Consulting Specialty 2
Business Strategy
Consulting Specialty 3
Content Creation
Consulting Specialty 4
Customer Strategy
Consulting Specialty 5
Funnel Marketing
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