John has been coaching, training and leading small business owners in radio, insurance, information technology, printing, sales and business for over 30 years. After a 20 year career in radio sales and sales management, where he helped generate over $10MM in sales, John joined Certified Speaking Professional and Professional Sales Trainer Chris Lytle as the Director of Marketing to launch a successful web-based, e-learning sales training system. This start up grew to over $2MM in sales revenues in 2 years. Seeing that the future was in helping other business owners increase sales, John branched out by working in the Outdoor Advertising industry with Adams Outdoor, before becoming the Sales and Marketing Director of a successful kitchen design and build firm in Madison and Milwaukee, Dream Rooms by Dream Kitchens.
Over the years John has coached numerous area business leaders and companies on effective ways to increase sales, generate new revenue and improve personnel effectiveness. John has served as President of the Middleton Chamber of Commerce and is a featured presenter and facilitator for the Madison Area Chamber of Commerce Business Roundtables.
In May of 2000 John was featured in Selling Power Magazine in a story titled, ‘Probing For Real Objections,’; under the skills workshop heading.
In September of 2000 John was featured again in Selling Power Magazine in an article titled, ‘Win Back Lost Accounts’;.