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Mike Schuster


Member profile details

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First name
Last name
Address 1
3114 Collingwood Dr
Sun Prairie
FiddleSmart Marketing LLC
Professional Title
Owner & Chief Strategist
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Most business owners spend countless hours marketing their business only to feel deflated when they barely get results. At FiddleSmart Marketing, Mike works side by side with them to develop marketing that actually works so they can reach more of the people they are called to serve.
Marketing strategy, planning and execution

Strategic analysis: get insights into customer and product dynamics, what's driving results, clarity on where to focus to revitalize sales, and opportunities for quick wins.

Marketing audits: identify small tweaks that can be made to existing product offers, creative presentations and campaigns to get more customers and increase sales without increasing the marketing budget.

Marketing Renovations: upgrade and expand marketing programs where it counts. Process is designed to review current results, expand what's working, eliminate what's not, focus on what's going to make the biggest difference and build a plan.

Marketing program management: work with the existing internal team or an external network of providers to execute the plan, get projects off the ground and grow the business.

Marketing Coaching: help teams become more effective marketers through customized training, facilitator-led workshops or regular check-in meetings.
Background Info
Always a consultant at heart, Mike’s quarter-century of experience includes working in specialty, niche-focused markets including crafts, collectibles, gifts and the performing arts.

He’s led the development of multi-million-dollar, multi-title catalog businesses; conceived and implemented new product development strategies and created multichannel direct-to-consumer marketing campaigns.

A trained facilitator, Mike’s also led multi-day workshop sessions in the U.S. and China to solve cross-functional business issues. These sessions led to a savings of over $2 million in annual expenses and cut long-established process lead times by 50%.

For nearly 15 years before founding FiddleSmart Marketing, Mike established and facilitated strategies for the profitable growth of one of the sewing industry’s most iconic retailers, Nancy’s Notions.

Under his leadership, the company expanded product lines, increased the number of active customers, launched digital marketing programs, improved operational efficiencies, and renovated long-standing marketing practices.

During his tenure, the company experienced the longest period of sustained profitability in its 35-year history.

A believer we make better decisions when focused on the customer, Mike iproudly holds a Ducktorate Degree in Management, Disney Style, from Disney University. After all, how cool is it to have a degree signed by Mickey Mouse and Donald Duck?

He earned his MBA in marketing from Villanova University. And, he holds a degree in Public Relations from Western Michigan University.
Consulting Specialty 1
Marketing & Sales
Consulting Specialty 2
Business Strategy
Consulting Specialty 3
Brand and Product Management
Consulting Specialty 4
Direct-to-Consumer Marketing
Consulting Specialty 5
Online Marketing
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