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Mike Schuster


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3114 Collingwood Dr
Sun Prairie
FiddleSmart Marketing LLC
Professional Title
Owner & Chief Strategist
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Market smarter. Not harder.

There's a bright future for small businesses and the people running them. But, growing a small business today is tough. And, businesses get stuck. The view of the future becomes obstructed by roadblocks. And, teams need a spark to get things rolling again.

FiddleSmart Marketing excels at analyzing complex information to uncover the core issues behind business challenges. We provide a new perspective so business owners may see past today's obstacles, cut through the clutter and find the path forward.

We deliver results by working alongside teams to focus on strategies that make a difference, develop practical solutions that can be put into action, take a series of calculated risks, and innovate marketing programs.
Marketing strategy, planning and execution

Strategic analysis: get insights into customer and product dynamics, what's driving results, clarity on where to focus to revitalize sales, and opportunities for quick wins.

Marketing audits: identify small tweaks that can be made to existing product offers, creative presentations and campaigns to get more customers and increase sales without increasing the marketing budget.

Marketing Renovations: upgrade and expand marketing programs where it counts. Process is designed to review current results, expand what's working, eliminate what's not, focus on what's going to make the biggest difference and build a plan.

Marketing program management: work with the existing internal team or an external network of providers to execute the plan, get projects off the ground and grow the business.

Marketing Coaching: help teams become more effective marketers through customized training, facilitator-led workshops or regular check-in meetings.
Background Info
Always a consultant at heart, Mike’s quarter-century of experience includes working in specialty, niche-focused markets including crafts, collectibles, gifts and the performing arts.

He’s led the development of multi-million-dollar, multi-title catalog businesses; conceived and implemented new product development strategies and created multichannel direct-to-consumer marketing campaigns.

A trained facilitator, Mike’s also led multi-day workshop sessions in the U.S. and China to solve cross-functional business issues. These sessions led to a savings of over $2 million in annual expenses and cut long-established process lead times by 50%.

For nearly 15 years before founding FiddleSmart Marketing, Mike established and facilitated strategies for the profitable growth of one of the sewing industry’s most iconic retailers, Nancy’s Notions.

Under his leadership, the company expanded product lines, increased the number of active customers, launched digital marketing programs, improved operational efficiencies, and renovated long-standing marketing practices.

During his tenure, the company experienced the longest period of sustained profitability in its 35-year history.

A believer we make better decisions when focused on the customer, Mike is an accredited small business consultant. He also proudly holds a Ducktorate Degree in Management, Disney Style, from Disney University. After all, how cool is it to have a degree signed by Mickey Mouse and Donald Duck?

He earned his MBA in marketing from Villanova University. And, he holds a degree in Public Relations from Western Michigan University.
Consulting Specialty 1
Marketing & Sales
Consulting Specialty 2
Business Strategy
Consulting Specialty 3
Consumer Goods & Retail
Consulting Specialty 4
Strategic Planning
Consulting Specialty 5
Family Businesses
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