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Lisa Wuennemann

 

Member profile details

Membership level
Member
First name
Lisa
Last name
Wuennemann
Address 1
1833 Chapin Ct.
City
Stoughton
State
WI
Zip
53589
Company
Lisa Wuennemann Consulting
Professional Title
Owner & Marketing Strategist
Professional Designations
PCM (Professional Certified Marketer)
Introduction
With over 20 years of expertise in strategic marketing, communications, promotional partnerships and brand development, I am dedicated to driving brand growth.

I specialize in engaging diverse demographics, including kids, teens, millennials, moms, and gift-givers within the play, toy, gift, and entertainment sectors. Through a data-driven approach, I consistently deliver impactful campaigns that boost awareness, engagement, and sales.

Services include: Consulting, coaching and fractional leadership in strategic marketing, brand development, communications, go-to-market plans and promotional partnerships.

I’m a Professional Certified Marketer (PCM) and The Toy Association recognizes me as a Genius of Play Ambassador. My goal is to empower small to mid-sized businesses to thrive by inspiring and captivating every generation.
Services
Consulting, coaching and fractional leadership in strategic marketing, brand development, communications, go-to-market plans and promotional partnerships.
Background Info
As Vice President of Marketing at PlayMonster, I played a pivotal role in transforming the company from a family-owned board game manufacturer into a multi-segment global toy company. I led marketing and brand development efforts across multiple categories, resulting in successful launches for brands including Koosh, Spirograph, Playskool, My Fairy Garden, Yeti in My Spaghetti, Relative Insanity and Disney Trivia. One of my proudest achievements was leveraging a strategic partnership with influencers, including Dude Perfect, to relaunch Koosh, which drove immediate sell-through at Target.
Primary Area of Expertise
Marketing & Communications
Core Specialty
Brand & Product Strategy
Type of Client or Business Served
Small-to-Medium Businesses (SMBs)
Industry Expertise
Consumer Goods & Retail
Ownership & Identity
Woman-Owned
Photo
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