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  • MABC Program: Client Appreciation that keeps them coming back. It’s never too late to start.

MABC Program: Client Appreciation that keeps them coming back. It’s never too late to start.

  • December 13, 2018
  • 8:30 AM - 10:00 AM
  • Keller Williams Realty, 555 Zor Shrine Place, Madison


Guests always welcome!


Program Topic


Client Appreciation that keeps them coming back.

It's never too late to start.

Graphic expressing thank you to symbolize client appreciation.


What does Client Appreciation mean to you? 

Hubspot suggests: "Customer appreciation is more than simply being extra nice to your customers or writing a quick "thank you!" on one of your emails. It's about making your customers feel like they really matter to you and are one in a million because they do and they are."

So, when and how do we show our appreciation to our customers?

Shopify empathizes: "It might feel overwhelming, or even disingenuous, to personally thank every customer with every order — and as your business grows, it will be impossible to manage all by yourself. For that reason, it can be helpful to segment customers into the groups that you’d like to prioritize."

Nimble advises: "In sales, we always want to differentiate ourselves. When we send a gift or card during the holidays as a thank you we risk getting lost in the sea of gifts and cards that are deluged upon everyone.”

Our program panelists will explore ways to show genuine customer appreciation that works for you and is meaningful to your clients. Come prepared with stories to share about your client appreciation philosophy and efforts: What has worked well for you? What might we want to avoid? We can learn from one another!


  Dan Stahl, Principal, Human Resources Group  

Rachel Rasmussen • Dan Stahl • Tammy Taylor


John Russell

About our presenters:

Rachel Rasmussen


Rescue Desk

This virtual assistant company allows business owners to have a marketing coordinator, project manager, and executive assistant all rolled into one. For more than 10 years, Rachel and her team have been making their clients’ to-do lists more manageable. Rachel has authored white papers and resource guides on topics such as delegation, referral programs, productivity, and more. 

Daniel L. Stahl, SPHR


Human Resources Group


Dan has more than 35 years of diverse business and HR experience, with particular strengths in the areas of talent acquisition, compensation, strategic planning, leadership, and organizational effectiveness. For the past 15 years, Dan has provided HR consulting services to diverse organizations of all sizes and in multiple industries in both the for-profit, non-profit and cooperative sectors.

Tammy Taylor

Owner & President

CrossGen Solutions

Tammy and her team work with organizations to drive successful transformation in executive leadership, business operations, process improvement, and more. Working with clients, they develop sound business plans, then transition to lead teams through execution by addressing the people, process, and technology components of each initiative. This management-consulting firm focuses on Madison/Dane County with high-quality, local resources.  

John Russell


The Business Source

John and his team help companies generate more new business, repeat business, and referrals. They help companies communicate better internally as well as with their customers, thus strengthening the sales process and customer relationships. Clients receive strategic and creative solutions — and the action plan to execute these solutions.


Member Spotlight


MABC member and business spotlight Cory Erickson, SPHR, SHRM-SCP President & CEO Career Momentum, Inc. - A CPI Firm

Cory Erickson, SPHR, SHRM-SCP

President & CEO

Career Momentum, Inc. - A CPI Firm

Career Momentum is the premier provider of career transition, state-of-the-art assessments, executive coaching, team building, performance improvement, and résumé-writing services in Southern Wisconsin.​

Cory purchased Career Momentum in 2012 after 30+ years primarily in the human resources field. He’s worked for Hormel; Maytag; WE Energies; Lakeshore, Inc.; and Thermo Fisher Scientific. He has two HR certifications.


Special Feature


Merch Table for Members

Members, bring any promotional materials or products to sell. We invite you to set up at our monthly meetings. Communal tables.


Program Logistics


Who. For all B2B consultants craving collegiality, collaboration, and real conversation. Guests welcome!

What. Monthly program providing networking, a Member Spotlight, and relevant education. Refreshments, too.

When. Thu, December 13, 2018 • 8:30 AM– 10:00 AM

Where. Keller Williams Realty, 555 Zor Shrine Place, Madison

Cost. Free for Members & Guests

RSVP. Register Today!


Madison Area Business Consultants founded in 1987 to elevate business consulting to its finest.

Founded in 1987, we provide members opportunities for education, networking, and collaboration to aid in providing high-quality consulting services to clients.

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