Introduction
BIO
Richard C. Perrin, CPA, CCM, MBA
Rick has over 35 years of broad-based financial and operations experience in manufacturing, retail and service firms, and as a CPA and consultant. He has extensive experience leading companies through high growth, and is particularly adept at driving increased sales, operational improvement and profitability.
Rick is the Madison based Partner with B2B CFO. We take companies to a higher level of success with our unique, proven six-step process ; the GamePlan TM;. As a B2B CFO partner, Rick works with a number of small and mid-market businesses in the Madison WI, Milwaukee WI and surrounding areas, where he helps them with all aspects of financial management, Exit and Transition Planning, sales, operations and profitability improvement, strategic planning and growth strategies. His strong background leading rapidly growing companies, his skills in strategic and financial planning and his unique ability to use financial tools to analyze sales, operations, costs, risks and opportunities is what makes him successful. He serves a variety of clients including manufacturers, distributors, software, contractors, medical, service and specialty companies, and not-for-profits. Rick also turns around struggling companies and provides project and interim support for companies that need a strong financial manager.
Rick is also the developer and owner of Grant Budget Manager, LLC, a budget and forecasting software program for multi-grant nonprofits.
Prior to joining B2B CFO, Rick was Vice President Finance and CFO for five years at a complex manufacturer where he played a lead role in driving sales from $45 to $70 million, reducing costs over $3 million, and leading the launch of two new divisions including a manufacturing operation in China. Rick and his Finance, IT, Purchasing, Quoting and Logistics departments, working closely with Sales and Operations, were instrumental in the analysis, acquisition and financing of $22 million of new capital and the quoting, award and successful launch of $25 million in new products. Rick also implemented new costing systems and a full array of management tools for improving profitability. In the five years prior, Rick was VP Finance of a six-plant manufacturing company where he played a lead role in doubling sales to $40 million and driving record profits. He also led teams in the acquisition and implementation of ERP Manufacturing, Accounting and HRIS systems. Rick was also Corporate Controller of a $100 million retail chain, Corporate Accounting & Treasury Manager of a $350 million diversified manufacturer and was a certified consultant for two major lines of accounting software.
In addition to accounting and finance, Rick has managed large IT departments and is adept at helping companies improve their information technology strategies and processes. He has also managed major purchasing operations and consults on purchasing and negotiating strategies.
