John recently wrote,  Be A Standup Leader - The ABC's of Doing Things Right, highlighting his experiences in advertising, marketing and sales training.  John has been coaching, training and leading small business owners helping them generate tangible results with improved marketing, advertising and sales training.  After a 20 year career in radio sales and sales management, where he helped generate over $10MM in sales, John joined Certified Speaking Professional and Professional Sales Trainer Chris Lytle as the Director of Marketing to launch a successful web-based, e-learning sales training system. This start up grew to over $2MM in sales revenues in 2 years. Seeing that the future was in helping other business owners increase sales, John branched out by working in the Outdoor Advertising industry with Adams Outdoor, before becoming the Sales and Marketing Director of a successful kitchen design and build firm in Madison and Milwaukee, Dream Rooms by Dream Kitchens.

Over the years John has coached numerous area business leaders and companies on effective ways to increase sales, generate new revenue and improve personnel effectiveness. John has served as President of the Middleton Chamber of Commerce and as President of Madison Area Business Consultants.