Mike Schuster, FiddleSmart Marketing LLC, www.fiddlesmartmarketing.com

Mike works with clients to develop marketing that actually works. And makes it easier for the right people to learn about, buy from, and tell others about their business. A recent client approached him with a goal to increase sales through his farm’s online store. Mike worked with him to:
• Strengthen the message and story on his homepage,
• Improve the site's navigation to make it easier for people to shop the website,
• Build out enhanced product descriptions
• Add elements to improve visibility and rankings within search engines,
• Redesign the format of his emails to make them easier to read and showcase more products, plus
• Send targeted emails to segments of buyers.
As a result, online sales have significantly increased year over year. And the business is adding new customers who have not purchased from the business' physical location.