Small Business Video Tips

In today's competitive digital landscape, more and more professionals are including video in their marketing strategy.  

1.      Get right to the point.  What is the purpose of your video?
2.     Viewership declines 10% for every ten seconds:  One minute = 50% loss of viewership
3.     Determine the objective of the video
Why are people watching this?
What skill am I giving people access to that they didn’t have before?
4.      What is the How To skills breakdown objective?
5.     Make a public service announcement.
6.     Teach a single skill with crystal clarity.
7.     Break up your objective into 3-5 points. Most important details or facts about the subject your viewers need to know.
8.     Use related graphics to show what you mean visually.
9.    Relax.  Have fun with the process.

If what you want to communicate takes longer than 1-3 minutes, create a series and post your videos over the course of several days.  Encourage comments and work to create a dialogue with your audience whenever possible.