What are you trying to achieve for yourself, your company, your brand, product or service?  Begin by developing a better understanding these 5 factors.

1. Presence: Measure of the brand’s social footprint

2. Influence: Branded message adoption

3. Perception: Emotional reaction to the brand

4. Virality: People organically participating in conversations

5. Resonance: Reaction to the overall conversation about the brand

Start by customizing your message and tailoring it to each distinct customer category.

1. What is the story telling my target customer?

2. Why does my target customer care about this story?

3. What sort of emotions does my story evoke?

4. How does my story connect to the emotional needs of my target customer?

5. How will that story incite action on behalf of my brand, product, and service?

Create a social media/digital marketing content outline.  Develop your content delivery calendar.  Be consistent.  Measure and evaluate market response and feedback.  

Continue to make necessary adjustments to align your content with your target audience feedback.

Tell your story.  Tell your customers stories.  Point out the problem and discuss how valued solutions can be delivered.