Every entrepreneur, solopreneur and business owner makes decisions about how best to advertise and market their company.  The decision making gets more difficult the smaller you are.  Funds for marketing and advertising are limited in most cases.  Essentials are your visual assets like your logo, business card, letterhead, etc.  Then add website design and development to the budget including hosting, SEO, SEM and various other marketing tactics including social media and you've got a good start.  Consider additional spending on traditional advertising and digital ad campaigns.  But before you spend any money on "digital" advertising, buyer beware.  Chasing shiny objects on Meta and Alphabet can take you and your budget down a dark hole.  I recently came across a good video produced by Johnny Molson that helps frame the relationship between traditional and digital advertising.  You can click to see the video here on You Tube.   In the video Johnny informs us about a new, free, e-book that just came out by Bob Hoffman.  It verifies what I've always suspected.  Digital advertising can be a risky investment with not a lot of oversight or real, factual reporting.  Click through rates ranging around the 0.05-0.5 range don't impress me.  And the actual performance of digital ads is much different than traditional methods.  Buyer Beware.  Download a FREE COPY of "Inside The Black Box" by Bob Hoffman here.