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Making the (Strong!) Case for Partnering with a Consultant

September 14, 2020 10:05 AM | Rachel Rasmussen

As business owners, we’re often up against challenges we aren’t sure how to figure out.  So, what do we do?

We find an expert and ask.

Many of us have partnered with experienced consultants, business coaches and executive advisors, and it’s often one of the best investments we can make in our companies ... and ourselves.

Without the expert guidance of an experienced business consultant or coach, we might never build our perfectly-suited teams. We may struggle to learn truly effective finance-based decision making. We might never be pushed to make meaningful stretch goals. It might take us longer than we’d like to understand how to pull ourselves out of the day-to-day operations when our long-term strategy needs some attention.

It’s like the old adage: “Just because you can, doesn’t mean you should.” It’s the same premise working with an expert business consultant. Nobody doubts that you can teach yourself how to reach the next level of success. But, if someone has already “been there, done that” and has the training and expertise to teach others, wouldn’t it be more efficient and cost-effective to simply ask them?

Finding a consultant, coach or advisor is easy. Finding the right coach takes some effort. You need to know what you don’t know, you need to be open to feedback and guidance, and you need to have the self-awareness to understand where the gaps are in your learning.

Do you need tactical guidance in a very specific area? Do you need to evolve your role to match your succession plans? Do you need a sounding board and someone to challenge you to think bigger and ask better questions? Do you need help evaluating growth strategies that balance growing customer demand without diluting service? Do you need someone who can expertly advise both you AND your leadership team?

Making the right investment in the right consultant can pay back exponentially in time, resources, revenue, and most importantly, knowledge. It’s difficult to go wrong in partnering with an advisor who can help you push your organization to the next level.


Madison Area Business Consultants, Inc. is a professional association of business consultants located in and around Madison, Wisconsin. Our members specialize in providing an objective point of view to help you and your organization spot and analyze problems you might not be able to see or recognize.

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