MABC Blog

MABC July Program

Getting Started with Social Selling

With James Roloff, Roloff Consulting

July 11, 2024   8AM-10AM CST

In today's digital era, social media has become an essential tool for businesses to engage with customers, build relationships, and drive sales. Are you ready to unlock the power of social selling and take your sales strategy to new heights?

Join James for an upcoming webinar on "Introduction to Social Selling.” This virtual event is designed to equip sales professionals, entrepreneurs, and marketers with the knowledge and techniques required to get started with social selling.

REGISTER TODAY

About the Presenter
James Roloff, MBA, is a digital sales and marketing professional. He is the Principal Consultant at Roloff Consulting. James helps businesses grow their revenue by implementing a digital sales strategy. He has over 20 years of online business experience and 9 years in sales management.

Work on increasing your productivity through improved posture and comfortable computing. You'll learn refreshing mind-body posture techniques you can do at your desk and get a chance to ask your ergonomic and posture questions.

Anne Asher is a health coach, personal trainer, yoga instructor and workstation wellness consultant. As founder of Posturally, LLC, she has 25+ years experience helping people feel better physically and mentally.

For over a decade, Anne was also an award winning health journalist for a large website owned and operated by the New York Times Company. Her "beat" was spine and chronic pain management.

REGISTER TODAY FOR THIS FREE EVENT!

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What: MABC Live! Event | Increase Productivity the Mind-Body Way

Date:  Thursday, July 18

Time:  8:00 am - 10:00 am 

Location:  Mercies Coffee, 1748 Eagan Rd, Madison, WI

Amy Ackerman

Core Endeavors Coaching & Consulting

I'm an experienced coach, human resource/organizational development consultant, and best-selling author who focuses on individual and organizational development and wellbeing.

As a trusted and transparent partner, I team up with individuals and organizations to focus on areas of employee experience, engagement and individual lifestyle changes that foster growth and wellbeing. I bring passion for continuous learning and working with others to help define, develop, and implement changes that inspire and produce lasting positive outcomes. My areas of expertise include: personal, professional, leadership and executive coaching and mentoring; organizational design and development; training and education; culture change and support; diversity, equity, inclusion and belonging; wellness and wellbeing; mergers and acquisitions; strategic planning; change management.

As a lifelong student of people, habits, choices and why we make the decisions we do, I love to help people and businesses identify and access their strengths and talents to build a dynamic and fulfilling future while fostering wellbeing and strengthening community.

Our mission and shared foundational beliefs:

·        Organizational cultures and people practices are fundamental to overall success

·        There is power in mindfulness and intentionality, gratitude and grace

·        The mind-body connection is a sustaining force

·        We are stronger and capable of more than we believe we are

·        Habits and routines are important tools in establishing and maintaining our best lives

Core Endeavors Values

·        Courage

·        Equity

·        Inclusivity

·        Integrity

·        Partnership

·        Sustainability

·        Wellbeing

For over 30 years, I have helped individuals and organizations achieve their goals, navigating change to becoming the best versions of themselves. I have a Bachelor of Science in Human Development and Social Policy (Counseling) from Northwestern University and I am a Certified Professional Coach (CPC) through iPEC. I am a lifelong student of people, habits, choices and why we make the decisions we do. I love to help others tap into their strengths and talents to build a dynamic and meaningful future and to help organizations foster the best cultures possible. In addition to helping others, I also enjoy cooking (and eating!), reading, nature walks and hiking, attending live music events, fun with friends, travel, and spending time with my family and my dog, Tyger.

Core Endeavors Coaching & Consulting provides support during periods of transition through expert guidance, empowerment strategies and action-oriented development tools for yourself, your team or your organization.

Services

Leadership and executive coaching and development; personal coaching; human resource consulting; organizational design and development; strategic planning and change management; training and education.

I help individuals and organizations go from what's now to what's next.
As an experienced human resources/organizational development consultant and a life/leadership coach, I have helped others define and achieve personal and professional success. With over 30 years of organizational and interpersonal development and support experience, I am passionate about and skilled in helping others identify and achieve desired outcomes while having fun along the way.

Consulting Specialties

• ·       Coaching & Personal Development
• ·       Human Resources
• ·       Learning and Development
• ·       Training and Development
• ·       Organizational Development & Planning

Learn more about my professional background on LinkedIn.

https://www.linkedin.com/in/amy-ackermann/

www.core-endeavors.com

MABC Member Profile - Jennifer L. Amundsen - Attorney

Ms. Amundsen has nearly 20 years’ experience in the legal and intellectual property industries and nearly 13 years’ experience as a lawyer. She represents information technology businesses, authors, independent film and video production companies, theater companies, software developers and other brand and creative content owners, with an emphasis on the implications of emerging technologies, the Internet and social media. She helps clients to identify, protect and leverage their intellectual property assets, such as trademarks and copyrights, and to avoid conflicts with third-party intellectual property assets. She also counsels clients regarding day-to-day business and legal matters, including a variety of contract matters.

 

Ms. Amundsen has also developed a niche in the areas of canine and equine law, where she advises owners and breeders of companion animals (primarily dogs) and horses on issues pertaining to their hobbies and businesses. She has represented dog clubs and equine groups, and she is a frequent speaker on legal topics pertaining to animal ownership.

 

Ms. Amundsen graduated in 2003 from the University of Wisconsin Law School, where she was regularly included on the Dean’s List. While completing law school, she served on the editorial board of the Wisconsin International Law Journal, worked as an intern for the Hon. Stephen L. Crocker of the Western District of Wisconsin and participated in a seminar on cross-cultural negotiations in Beijing and Shanghai, China. She was also a member of UW Law School’s winning team the 2003 Sojourner Truth Moot Court Competition.

 

She is a 1994 graduate of Kalamazoo College, a prestigious liberal arts college located in Michigan that is particularly celebrated for its innovative curriculum and foreign study programs. Ms. Amundsen attended “K” on a partial music scholarship, majoring in French and studying at the Université de Caen in France.

 

Ms. Amundsen is a member of the State Bar of Wisconsin and Wisconsin Women Entrepreneurs SouthCentral, Inc. She is also a member of Badger Kennel Club (past Director), the Clumber Spaniel Club of America (past Secretary), and the Fox River Field Spaniel Club. She is a founding director and current President of the Board of Directors of the Clumber Spaniel Health Foundation, Inc. and also serves on the board of the Friends of Madison Mounted Horse Patrol. Ms. Amundsen was selected for inclusion in the 2013 SuperLawyers Rising Stars list.

 

She enjoys spending time with her husband, Michael Finnegan, training and showing their dogs, and riding her horse.

Subscription and flat-fee services primarily in the areas of intellectual property, information technology, privacy/data protection, and contracts. Also providing outsourced general counsel and overflow services.

Background Info:

With a background in foreign languages, intellectual property and dogs, I am well-suited to assist clients in a variety of industries with a variety of legal challenges. I leverage my broad experience counseling entrepreneurs, creatives, and businesses of all sizes.

MABC Member Profile - Jamie Perez - Owner - Beyond Words Productions

My name is Jamie and I'm the owner of Beyond Words Productions. I'm a videographer and storyteller at heart. My business focuses on sharing heartfelt and emotive stories for businesses, organizations and nonprofits through video.

I was a TV news reporter for 6 years before leaving that industry and starting my own business. I loved the news world but found my true passion was in heartfelt and emotive storytelling, which I didn't get to do often enough working in news. I left my TV job in September of 2021 and started my business November of that year. Now, I get to tell impactful and compassionate stories for businesses full time.

The Story Behind Beyond Words

My name is Jamie, and I'm a videographer and storyteller at heart. 

My past life as a broadcast TV news reporter brought me here: owning my own business... rather unexpectedly, I might add. 

After growing up in California, my TV news job took me across the country to Iowa, where I was an anchor, reporter, and producer for an ABC affiliate. After two years there, I moved to Wisconsin, where I worked as an MMJ -- multimedia journalist. That basically means I did everything on my own from start to finish every day.

· Finding the story.

· Setting up the interviews.

· Filming all the footage.

· Editing the story together.

· Presenting that story on camera.

· Writing up the online article to accompany it.

· And doing it all over again the next day. 

After almost six years doing that, I eventually left the career I thought I would be in forever. I wanted to focus on sharing heartfelt, emotive, impactful stories full-time. 

I started my own LLC so that I could be my own boss and tell the stories my heart and the community were longing for. Now, instead of running around covering today's top headlines, I get to use my skills to help people, share their stories, and create paths of empathy where there may not otherwise be any. 

One of my coworkers once told me, "It takes an emotional person to be able to tell someone else's story and do it well." 

I love this line. When I was younger, I might have taken offense to someone calling me emotional, but now I embrace that word. It allows me to feel my interviewee's story as if I'm going through it with them. It helps me tell their story as if I lived it too. My EMOTIONS make my videos EMOTIVE. 

And I love making others feel what I feel when I'm telling someone's story. I believe our world could use a bit more empathy for one another. Sharing stories about our experiences, our personal triumphs, and traumas is the only way to let each other in. 

Lastly, just have to add some room in here to explain the business name: BEYOND WORDS. 

My mom came up with it. When I was trying to think of a business name, I asked for her help. Knowing I focus on emotional stories, she said, "If a picture says a thousand words, your videos will leave people beyond words."

Special Skills

• Digital Media
• Video Production
• Audio Production
• Marketing & Sales
• Content Creation

Awards and Certifications

2023 Winner - Better Business Bureau Spark Award

2022 Athena Young Professional Award Nominee - The Business Forum

2025 City of Madison Small Business Certified

2025 City of Madison Woman Owned Certified

2025 City of Madison Minority Owned Certified

June Program Presentation

Grow Your Business with the Art of Video Storytelling

with Jamie Perez, Beyond Words Productions

Hope to see you there!

June  13, 2024      8:00am - 10:00am CST

Connecting with your audience is an art that is difficult to master. And the chase for continuous leads is something every business faces. With video being one of the best ways to connect and communicate these days, it's crucial for businesses to implement video storytelling to help optimize these processes.

In this program, you will see how businesses can utilize videos in their marketing tools, attach to their website, send in email newsletters and more. Video can be done in so many ways, but connecting through heartfelt storytelling is one of the most effective ways.

ABOUT THE PRESENTER

Jamie Perez

Owner of Beyond Words Productions Jamie Perez has 12 years of storytelling experience. Her business has helped for profits and nonprofits create videos that captivate audiences by the heartstrings, and generate hundreds of thousands of dollars in leads for businesses and nonprofits. In this presentation, you'll gain a better understanding of what differentiates a regular video from a video that tells a story.

Hope to see you there!

June  13, 2024      8:00am - 10:00am CST

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Agenda

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8:00-8:30 a.m. CST  - Open Zoom Networking

8:30-9:00 a.m. CST - Meeting opening remarks

9:00-9:45 a.m. CST - Program

9:45-10:00 a.m. CST - Questions & Answers

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Program Logistics

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Who. For all B2B consultants craving collegiality, collaboration, and real conversation. Guests welcome!

What. Monthly program providing networking, relevant education, and personal and professional growth opportunities. 

When. Thursday, June 13 • 8:00 AM–10:00 AM CST

Where. Zoom Meeting ID will be in your registration confirmation email

Cost. Free for Members & Guests

RSVP. Register Today!

Guests always welcome!

Brooke Saucier - Owner Knektar Madison Area Business Consultants Member Profile

We have a great deal to discuss. Whether helping a business identify new client channels, matching an entrepreneur with investment possibilities, or matching strategic partners and ideas, I delight in suggesting new avenues to pursue. I believe in the power of building communities, on many levels, to establish networks in which to grow business development channels.

I'm Brooke Saucier of Knektar. I am a Curator of Opportunities who seeks mutually beneficial reasons to connect people, businesses and ideas so they can all effectively grow to fulfill their potential through collaboration.

Curated knektions regarding investment opportunities, strategic partnerships, talent acquisition, marketing resources and business development channels.

Brooke has culled a wealth of experiences from his oddly varied background--international banker, preschool teacher, cycling instructor, whiskey distiller, strategic planning director. He's 52 but reads at a 54-yr old level.

Areas of Expertise
Marketing Consulting • Lead Generation • Marketing Strategy • Commercial Real Estate • Property Management • Custom Software Development • Business Consulting

http://knektar.com/

May Program Presentation: May 9th 8am-10am

Nurturing Black Entrepreneurship for a Thriving Ecosystem

with Jazmynn Appleton, Progress Center for Black Women

Register Here 

During this workshop, you will be equipped with the knowledge and tools to actively support and empower Black entrepreneurs on their path to success. From the experience Jazmynn has gained over the last two years of doing groundwork to help Black entrepreneurs in our community succeed, grow and elevate, you'll gain a deep understanding of the critical roles community support, access to capital, and resource connections play in their entrepreneurial journey. Learn how to become an advocate and ally, leveraging your network and resources to uplift Black entrepreneurs. Jazmynn will guide you through practical strategies and best practices, ensuring that you can make a positive impact in the quest for equity and prosperity in the business world and fostering a more inclusive and thriving entrepreneurial ecosystem.

About the presenter:

Jazmynn Appleton, a Chicago native who grew up in Madison, WI, is a multifaceted entrepreneur, career woman, and devoted mother to her son, Jaedyn.

Jazmynn serves as the Chief Director of Entrepreneurial Growth and Innovation at the Progress Center for Black Women. This organization is dedicated to uplifting Black women and families through entrepreneurial and professional development training, financial education, and comprehensive support.

She is the co-founder of FOCUS, an entrepreneurial training accelerator that has gained recognition from media outlets like the Wisconsin State Journal and Cap Times. Through FOCUS, Jazmynn has been instrumental in guiding entrepreneurs across diverse sectors, facilitating their growth, securing storefronts, boosting media visibility, and expanding their businesses successfully.

She was a panelist for the 2022 Annual Upstart Celebration, a speaker at the 5th Annual Black History Education Conference, hosted a networking for introverts workshop at Marquette University and was a part of Forward Fest's panel discussion, "Fempreneurs: Bold Narratives and What It Takes To Make Your Break." She was also named one of 2024’s Brava Women to Watch.

Hope to see you there!

May 9, 2024      8:00am - 10:00am CST

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Agenda

_____________________________________

8:00-8:30 a.m. CST  - Open Zoom Networking

8:30-9:00 a.m. CST - Meeting opening remarks

9:00-9:45 a.m. CST - Program

9:45-10:00 a.m. CST - Questions & Answers

____________________________________________________________

Program Logistics

____________________________________________________________

Who. For all B2B consultants craving collegiality, collaboration, and real conversation. Guests welcome!

What. Monthly program providing networking, relevant education, and personal and professional growth opportunities. 

When. Thursday, May 9 • 8:00 AM–10:00 AM CST

Where. Zoom Meeting ID will be in your registration confirmation email

Cost. Free for Members & Guests

RSVP. Register Today!

Guests always welcome!

Register Here to Attend

Hollie H. Hollister 

Founder and Principal - H Cubed Group, LLC

http://www.hcubedgroup.com

H Cubed Group specializes in helping heart-based small business owners and solo entrepreneurs grow their businesses and themselves (all without stifling who they are or selling their souls).

You'll find us collaborating shoulder to shoulder with our clients to help them overcome barriers by creating authentic solutions to their needs. Each of our clients experiences a very customized process working with us.

Our success is patterned on a high amount of commitment and collaboration from each party. Have no doubt about it -- the nature of our processes require each of the parties to roll up their sleeves and dig in from beginning to end. Whether that means helping our clients:

- Get clear on their passion(s) and talents;

- Identify their highest value customers (current and prospective); or

- Capitalize on what makes their organizations, services and/or products so special.

It's personal AND it's business (tm). We invite you to contact us to learn how you can realize exponential results by best fitting the Heart (passion), Head (planning), and Hands (doing) of your organization.

Services

Support services for heart-based small business owners to (re)discover and put into practice their own Personal Leadership Practice include:

1) Kick-start strategic thinking sessions to identify and activate their core values.

2) Customized coaching and mentoring packages.

Because we specialize in coaching and leadership development for heart-based small business owners and solo entrepreneurs, you’ll find that we aspire to transfer as much knowledge and skills as our clients and partners want to assume.

Background Info

Hollie H. Hollister is a pragmatic visionary who aspires to combine the personal with the professional to bring fresh thinking, unique insights and holistic solutions that help heart-based small business owners grow their businesses and themselves (all without stifling who they are or selling their souls).

She has a talent for blending wisdom with “constructive joy” and creatively distilling it into guiding principles and simple, workable steps to help her clients, colleagues and friends reach their goals.

Specializing within the area of coaching and leadership development, Hollie has over 18 years’ experience working with organizational groups across diverse industries within the private, government and social sectors, including Fortune 500 companies.

Consulting Specialties

• Coaching & Personal Development
• Leadership
• Business Strategy
• Diversity & Inclusion
• Woman Owned

Hollie Hollister is a shoulder-to-shoulder guide who aspires to combine the personal with the professional to bring fresh thinking, unique insights and holistic solutions that help heart-based small business owners and solo entrepreneurs grow their businesses and themselves (all without stifling who they are or selling their souls).

She has a talent for blending wisdom with "constructive joy" and creatively distilling it into guiding principles and simple, workable steps to help her clients, colleagues and friends reach their goals.

Specializing within the area of coaching and leadership development, Hollie has over 18 years experience working with organizational groups across diverse industries within the private, government and social sectors, including Fortune 500 companies.

Capabilities:

~ Small business and entrepreneurial #coaching

~ #Leadership development and #mentoring

~ Strategic marketing and operations coaching

~ Interactive presentations and workshops

~ Strategic thinking, meeting facilitation, and community engagement

+++++++++++++

Connect with Hollie at hollie@hcubedgroup.com

MABC Member Profile - Mathew Ziemke – Partner SX Wisconsin Sales Management And Training

ARE YOU STRUGGLING WITH…

·        Growth: Experiencing stagnant/declining sales, or are you growing too quickly and can’t scale?

·        Stress: Doing too many things (and none as well as you could), and frustrated by the lack of control you feel?

·        Balance: Are you inundated with day-to-day decisions, instead of focusing time on new ideas and ways to drive the business forward?

·        Plan: Do you have a clear roadmap outlining how to build a solid sales infrastructure?

If you find yourself facing uncertainty about the road ahead, you are not alone. Business leaders of all sizes face this. As a Certified Sales Operating and Management System™ implementer, I will help you reclaim control of your sales organization.

Introduction

Matthew is one of the Founding Partners of SX Wisconsin. Matthew helps small to mid-sized businesses achieve profitable and sustainable revenue growth. As an executive with over 25+ years of experience in leading highly successful sales teams, Matthew has executed the vision and strategies that built industry leading financial and insurance organizations. Matthew has seamlessly worked with cross-functional teams to remedy complex situations.

Matthew partners with your company as an Outsourced Chief Sales Officer to assist sales teams in reaching exceptional levels of performance, profit and increase revenue while building winning strategies to help you reach business objectives.

Services

My goal is to drive sales growth. I do this with Sales Xceleration’s proven system that focuses on creating record-breaking sales for your company, defined in these 3 steps:

* Create a Sales Plan
* Find Your Best Customers
* Grow Your Sales

Management Consulting

Growth Management

Marketing & Sales